At Scratch, we helped Nestlé Maggi launch their new Seasoning Tubs, a fresh take on their beloved flavor. Our mission was to introduce this innovative product with maximum impact, ensuring it resonated with consumers and reinforced Maggi’s market leadership.

We developed a comprehensive launch strategy that covered every detail. This included designing the label artwork (A/W) for the tubs themselves, ensuring they were visually appealing and clearly communicated the product’s benefits on shelves.

Beyond the packaging, we created a complete launch kit for Maggi, equipping their teams with everything needed for a successful rollout. We also developed all the Point-of-Sale Materials (POSM) to capture attention in stores, along with banners for broader visibility. To truly engage consumers, we conceptualized and executed launch concept activations that allowed for direct interaction and highlighted the versatility of the new tubs.

This holistic approach ensured the Maggi Seasoning Tubs launch was a resounding success, driving strong consumer interest and solidifying Maggi’s place in kitchens everywhere.