Branding

Branding

Your brand is more than a logo — it’s your voice, your values, and the way the world sees you. At Scratch, we build brands from the ground up or elevate existing ones with clarity, creativity, and consistency. From defining your brand story to crafting a distinct visual identity, we help you create a brand that’s memorable, meaningful, and built to grow.

What Goes Into Branding?

  • Discovery & Research: Understanding your market, audience, and business.
  • Brand Positioning: Defining your brand purpose, values, and tone of voice.
  • Naming (if required): Developing unique and relevant name options.
  • Visual Identity Design: Creating your logo, color palette, typography, and style.
  • Brand Applications: Rolling out the identity across key touchpoints.
  • Brand Guidelines: Delivering a clear guide to keep your brand consistent everywhere.
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