Scratch Communications was recently tasked by Jotun to orchestrate the relaunch of their premium paint lines, Wonderwall Life and Wonderwall Lux. Our mission was to craft innovative seeding kit concepts that would truly showcase the refined quality and unique characteristics of these esteemed paints.

We designed an engaging, multi-layered “peel, reveal, feel, and smell” experience within each kit. This approach allowed influencers to progressively discover the paint’s key selling features, layer by layer, creating a memorable and immersive encounter with the premium attributes of Wonderwall Life and Wonderwall Lux.