Crafting Nescafe’s Premium Retail Guidebook

Scratch was entrusted by Nescafe to develop a comprehensive Retail Guidebook, a pivotal project aimed at standardizing and elevating the brand’s visual communication across diverse retail environments throughout the region.

Our core objective was to ensure a consistent, premium brand presence that truly reflects Nescafe’s identity. To achieve this, we innovated beyond traditional guidebooks by integrating an immersive 3D experience. This interactive element allowed Nescafe teams to visualize precisely where and how visual communication elements should be strategically placed within various settings, ensuring uniformity and impact.

The guidebook’s scope was extensive, covering a wide array of retail touchpoints including:

Hotels
Workplaces
Convenience Stores
Kiosks
Educational Establishments

Through this detailed and visually rich guidebook, Scratch empowered Nescafe to maintain a cohesive and premium brand narrative, ensuring their visual messaging resonates powerfully and consistently across every customer interaction point.