Scratch was instrumental in the successful relaunch of Lipton Herbal teas, a comprehensive project designed to re-energize the brand’s presence and appeal in the market.

Our involvement spanned strategic planning and creative execution, focusing on highlighting the natural benefits and refreshing experience of the Lipton Herbal range. We developed a multi-faceted campaign that included updated visual identities, engaging marketing collateral, and targeted communication strategies to resonate with a broader audience.

The relaunch aimed to reinforce Lipton Herbal’s position as a premium, health-conscious choice, emphasizing its natural ingredients and soothing qualities. Through innovative design and compelling messaging, Scratch Communications helped Lipton effectively reintroduce its herbal tea collection, driving renewed consumer interest and market engagement.