At Scratch, we had the exciting opportunity to partner with The Juice Lab in Dubai, embarking on a journey to redefine liquid nutrition in the heart of the UAE. Our mission was to create a brand identity that perfectly encapsulated their commitment to premium, high-quality, and nutritious smoothies, fresh juices, and superfood salads, all while emphasizing that taste is never compromised.

We dove deep into understanding The Juice Lab’s vision, developing a comprehensive brand identity that resonated with their core values and target audience. Our work encompassed every visual touchpoint:

• Brand Logo & Identity 
• Packaging Design
• Photography
• Social Media Presence
• Website Design & Development